The FishingPromoter Blog

GROW YOUR CHARTER BUSINESS

Marketing, SEO, and business strategy for fishing guides.

April 1, 2026

How to Set Up Your Google Business Profile as a Fishing Charter Captain

Your Google Business Profile is one of the highest-leverage marketing tools available to fishing guides — and most captains have either never set one up or left it incomplete for years. Here's how to fix that in about an hour.

March 20, 2026

12 Fishing Guide Marketing Ideas You Can Start This Week

No marketing degree required. These are 12 specific, actionable things fishing guides can do right now to get more bookings — from optimizing your Google listing to automating your follow-up. Most take less than an hour.

March 15, 2026

The Real Cost of Fishing Booking Platforms (And What To Do About It)

FishingBooker, Mallard Bay, Airbnb Experiences — they all charge 15%–30% per booking. On $150K in annual revenue, that's up to $45,000 walking out the door every year. Here's the math and what captains are doing about it.

March 1, 2026

Best Fishing Guide Marketing Tools in 2026 (And How to Use Them Together)

There are hundreds of marketing tools out there — but fishing guides need a specific stack that works while they're on the water. Here's what actually moves the needle for charter captains, and why an integrated platform beats duct-taping five apps together.

February 15, 2026

The Fishing Guide Marketing Strategy That Actually Fills Your Calendar

Word of mouth built your business, but it won't scale it. Here's the complete marketing system that top-performing fishing guides use to stay booked 40+ weeks a year — without spending hours on social media or paying 20% to booking platforms.